Meta Reveals AI Tool to Help Brands Target Facebook, Instagram Users

Facebook and Instagram parent company Meta intends to use its proprietary generative AI to create ads for companies by the end of this year. Advertising is already a major revenue stream for Meta, but the company plans for artificial intelligence to design those ads for brands who advertise on Meta’s social platforms.

"[Brands can] ask the AI, 'Make images for my company that work for different audiences.' And it can save a lot of time and money,” Meta CTO Andrew Bosworth told Nikkei Asia.

The goal, as Bosworth suggested, is to let brands use generative AI tools to create an array of advertising variations to target different types of users, potentially leading to better and more cost-effective results for companies advertising on platforms like Facebook and Instagram. grand canyon t shirt target