Gerard Piqué has always been an ideas guy. He has, at various times, had ideas about industries as disconnected as isotonic sports drinks and international tennis tournaments. He has invested in the sunglasses business and the cellphone video game industry. He has dabbled in media rights and soccer team ownership and organic burgers.
For a long time, Piqué did all of that while also being one of the standout soccer players of his generation, a cornerstone on a series of Barcelona squads that harvested glory in industrial quantities and a key component on a Spanish national team that won a World Cup and a European Championship. Excelling at soccer, though, was never enough.
“One of the first things he said to me was that he had finished training by 12,” said Nicolas Julia, the founder of the digital sports platform Sorare. “Some of his teammates liked to play video games. Some were happy hanging out with their families. He loved to go to the office and build something.” it's called soccer now
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